Greenlit selected 10 trending topics for video subjects, such as Best Dance, Best Guest Star (featuring The Avengers’ nemesis Thanos), and Best Victory Royale, to ensure the Hyper X branded videos would resonate with Fortnite’s audience. We then amplified these videos across our gamer centric social network, with a focus on Fortnite players, and fans of the Battle Royale genre.
The branded videos reached over 5MM gamers, and were viewed 2.15MM times. With a target of only 250K views, Greenlit overdelivered for Hyper X by 850%! The videos were liked and shared over 90K times, and 20K Fortnite fans clicked through to Hyper X’s website.