Boomeo Brand, Site, Content Strategy, and Creation

Goal: Partner with Turner Sports and WME/IMG to create a destination that would be the world's premiere Counter-Strike academy - a place for even the best pro players to learn how to get better at the game.


We created the brand, launched the site and gave fans access to high-end training and competitive analysis content, publishing over 40 pieces of original content per week, including interviews, guides, and two regular video series: ‘Making the Play’ and ‘Why to Buy.’


The notoriously cynical CS:GO community enthusiastically embraced Boomeo, which hit 1MM PVs in its first 30 days and gained 17K YouTube subscribers in two months.