Redbox & Sony Pictures Influencer Integration

Goal: Create a social media execution to build affinity between younger audiences and Redbox’s movie and game rental service.

Execution

Greenlit aligned Redbox with popular YouTubers The Davis Family to create two custom videos in conjunction with the summer blockbuster film Hotel Transylvania 3. The videos highlighted the film and its video game spin-off, with a chance to win a Nintendo Switch, Hotel Transylvania merchandise, and Redbox giveaways.

Results

Greenlit delivered over 6MM Redbox impressions to a highly targeted audience of moms and kids, via The Davis Family's channels as well as Greenlit’s SuperParent site and social media network.