Metro Exodus Escape Room - Brooklyn, NY

Goal: Drive awareness to the launch of Metro Exodus by promoting a Metro themed escape in Brooklyn, NY, and populating it with gaming and media influencers.

Execution

To ensure that the event was sold out and talked about outside of NYC, Greenlit created a live action/gameplay hybrid video, and promoted the video across our social media outlets. At the event itself, we brought in top esports teams, gaming celebrities, and media personalities to participate in the Escape Room and create sponsored posts covering the event across their own social media pages.

Results

Greenlit’s pre-event video delivered over 4MM impressions, all targeted towards gamers and franchise fans. The recruited influencers posted over a dozen posts and tweets, and drove over 800K Likes, Shares, and Retweets across the social media posts.