The Predator Sneak Peek Event

Goal: Build buzz for the 2018 Predator film reboot starring Boyd Holbrook, Travante Rhodes and Keegan-Michael Key.

Execution

Partner with the enthusiastic video game influencer Hip Hop Gamer, who hosted and live-streamed a Mortal Kombat X game tournament where attendees went head to head with the Predator character to win prizes, all culminating in a screening of the new film.

Results

Fans flocked to the stream in droves, driving nearly 2 MM views, delivering 800% more views than initially forecasted.